Everus (In Chinese "Li Nian", 理念) is a brand created by Guangqi Honda, joint venture between GAC and Honda. They did it so comply with Chinese policy forcing JVs with foreign carmakers to sell cars with a local name; and to target inland markets, less wealthy than the coastal cities, where people might not have the means to buy a more expensive "real", new Honda.So far Everus only sells the S1, a re-badged Honda City. But the Everus brand itself was presented in 2008 with the concept crossover that stars in the ad postcard below. I don't really want to receive ad cards... unless they are about cars, of course!
So I asked Happy in Qingdao to swap this one when I saw it on Postcrossing. And here it is, finally, after a trip of almost 2 months.
This was the front of the Li Nian concept.
 |
| world.honda.com |
More info and news on Everus models, here: carnewschina.com/tag/everus
Here you can see pictures of the Everus S1, from Flickr. I recommend you to check out the photographer's accounts as well, if you like carspotting in China!
And I forgot... the stamps! Really nice stamps, inclufing the intricate Budda image, and a cute detail from Happy: A piece of flowered cloth.
